About 98 Alive
We are the manufacturer and direct supplier of an innovative, Australian-made range of nutritional supplements and advanced health solutions—built on over half a century of rigorous botanical science.
At 98 Alive, we believe that true wellness comes from the intersection of ancient botanical wisdom and modern scientific innovation. We cut through the confusing noise of mass-market health trends to deliver straightforward, high-purity wellness solutions you can completely trust for everyday life.
Nature's Powerhouse
We are the manufacturer and direct supplier of an innovative, Australian-made range of nutritional supplements and advanced health solutions—built on over half a century of rigorous botanical science.
Our signature Melaleuca Oil Concentrate Blend (MOCB) utilizes a botanical asset—the Australian tea tree—that has been used for centuries by indigenous peoples for its remarkable properties. Modern science has validated what traditional wisdom always knew: this botanical is a true powerhouse of natural wellness benefits. At 98 Alive, we believe that true wellness comes from the intersection of ancient botanical wisdom and modern scientific innovation. We cut through the confusing noise of mass-market health trends to deliver straightforward, high-purity wellness solutions you can completely trust for everyday life.
Our proprietary extraction and formulation process preserves the full spectrum of bioactive compounds, ensuring maximum efficacy in every product. We source only the finest Melaleuca from sustainable, certified suppliers who share our commitment to environmental stewardship.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
The Founder's Vision
Professor Max Reynolds spent over 20 years researching the therapeutic properties of native Australian botanicals. His breakthrough discovery of unique bioactive compounds in the Melaleucas led to the creation of our proprietary Melaleuca Oil Concentrate Blend (MOCB)—the foundation of 98 Alive. Today, our commitment to research-backed formulations and sustainable sourcing continues to set the standard for natural health products rooted in pure science and proven results.
Our Mission
To protect your family's health with pure, laboratory-validated Australian botanical science, providing naturally-derived wellness solutions that transform health and enhance quality of life worldwide.
Our Vision
To be the trusted global leader in botanical wellness, creating a world where daily wellness is clear, simple, and anchored in honest science for every household.
Our Core Pillars
Science-Backed
Every formula is developed through rigorous clinical research and testing, ensuring efficacy and safety you can trust.
Pure Ingredients
We use only premium, sustainably-sourced botanicals with no artificial additives, fillers, or harmful chemicals.
Proven Results
Our customers experience real, measurable wellness improvements backed by clinical evidence and thousands of testimonials.
The Breakthrough
Professor Max Reynolds became deeply fascinated by the therapeutic properties of the Melaleuca species. However, crude tea tree oil had always been restricted to external use due to its internal toxicity. Professor Reynolds asked a revolutionary question: Could the raw therapeutic power of this native plant be completely unlocked, purified, and made perfectly safe for internal human consumption?In 2015, after years of advanced extraction and distillation research, his team successfully isolated a pure, non-toxic, highly active compounds from the leaves to create our proprietary Melaleuca Oil Concentrate Blend (MOCB).
This breakthrough dramatically reduced the natural toxicity of the botanical asset while supercharging its beneficial wellness properties.This formulation achieved international acclaim, earning Professor Reynolds a place among only five elite international keynote speakers at the 3rd International Conference on Clinical Microbiology & Microbial Genomics in Valencia, Spain.
Every product we create is formulated with the same scientific rigor and commitment to purity that defined that original research. We don't just make wellness products; we deliver the results of decades of dedicated scientific inquiry.
What Makes 98 Alive Different?
Patented Core Ingredient
Our products are built around a scientifically formulated, patented extract of Melaleuca Oil Concentrate (MOCB)—a defensible point of difference that mass-market brands cannot replicate.
Laboratory Validated
Research conducted at Griffith University Medical Centre by Professor Steve Ralph demonstrates that our formulation naturally stimulates and strengthens the body's immune defense pathways.
Exceptionally High Antioxidant Profile
USA Brunswick Laboratories ORAC testing confirms our core extract contains exceptionally concentrated antioxidant properties.
Strict Australian Manufacturing
Every product is manufactured under rigorous regulatory oversight in Australia, meeting stringent quality and safety standards.
A Complete Wellness Ecosystem
From ingestible capsules and syrups to throat and nasal sprays, healing creams, and advanced Mesh Nebulizers—our range delivers targeted support across immune, respiratory, and topical health.
Trusted by Health Professionals
98 Alive is proudly distributed to healthcare clinics, community pharmacies, specialist wellness retailers, and aged-care facilities in many countries—including China, India, the USA, New Zealand, and Australia. The professionals who understand health best choose to trust us.